Jigsaw wanted to communicate the exciting potential of their software within an ostensibly boring industry. The new brand reimagines components of traditional flowcharts in a vibrant and engaging 3D environment.
This was achieved through a vibrant palette, balanced typography, and a sense of movement throughout all of the components of the brand. Jigsaw commissioned a series of animations to help illustrate their innovative approach to diagrammatic software, reimagining the traditional flowchart shapes of circles, squares, triangles, and diamonds, within an exciting and engaging 3D environment.
The output resulted in significant investment interest and seed funding, as well as successfully positioning Jigsaw as a market leader in the diagrammatic software sector.