Category:
Technology, AI
Location:
London, UK
Deliverables:
Branding, Web Design, Animation, UI
AQ are a pioneering AI technology company specialising in training large language models. Despite their cutting-edge technology and innovative approach, their previous branding lacked the precision and modernity necessary to convey their future-facing objectives.
The challenge was to develop a brand that would visually communicate the innovative and transformative power of AQ's models, while also appealing to a tech-savvy and forward-looking audience.
I developed a visual identity centered around a vibrant palette of luminous hues set against dark backgrounds, evoking a sense of emerging innovation, and the bright, limitless possibilities of AI technology. This strong use of contrast captures the futuristic essence of AQ, signalling their role as a leader in technological transformation.
The typography was carefully selected to be clean and contemporary, with a focus on readability and modernity.
The updated brand identity successfully repositioned AQ as a visionary leader in AI technology. The strongly-contrasting palette and modern visual language has created a strong visual impact that resonates with a tech-oriented audience. This rebranding not only enhanced AQ’s market presence but also reinforced their identity as a company that is at the forefront of AI innovation. As a result, AQ is now better positioned to attract forward-thinking clients and partners who are eager to leverage AI for its transformative qualities.
