Category:
Technology, AI
Location:
Zurich, Switzerland
Deliverables:
Strategy, Branding, Web Design, Animation, UI, 3D
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Despite their advanced solutions for securing AI systems against cyber attacks, Invariant Labs' previous branding fell short in reflecting the precision and complexity of their work. The challenge was to craft a brand that would visually communicate the structured, reliable nature of their technology while also appealing to potential investors in a competitive market.
I crafted a brand identity centered around a modular geometric visual language, inspired by the company’s core technology, which reroutes nodes to effectively divert cyber attacks. The interconnected geometric elements mirrored the precise and systematic approach of Invariant Labs’ AI solutions, while also illustrating the layers of complexity into which their sophisticated technology can be built. Shades of blue and purple were used throughout to evoke a sense of safety, calmness, and technical precision.
The new identity significantly enhanced Invariant Labs' market presence and played a pivotal role in the securing of seed funding. The layered complexity of the visual language effectively communicated the cutting-edge nature of the company’s technology, making a strong impression without overwhelming the audience. As a result, Invariant Labs now stands out in the AI safety technology sector with a brand identity that not only reflects the sophistication of their solutions but also positions them for future growth and industry leadership.
