Carlton Tomaselli

Category:
Architecture

Location:
London, UK
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Deliverables:
Strategy, Branding, Web Design

The London-based architectural firm, Carlton Tomaselli, renowned for its innovative designs and exceptional attention to detail, had not yet evolved their brand identity to match the sophistication and modernity of their work. The challenge was to refresh the firm’s identity in a way that accurately reflected the quality of their projects, while also resonating with a contemporary audience.

To achieve this transformation, I implemented a comprehensive rebranding strategy centered around high-quality photography, elegant and structured typography, and a contemporary minimalistic visual language.

The minimalistic and monochromatic design elements not only made the brand more visually cohesive but also aligned with the firm’s core values of simplicity and precision. The less intrusive visual language allowed for the firm's work to speak for itself, and helped position Carlton Tomaselli as a leader in contemporary architecture.