Category:
Fintech, Technology
Location:
London, UK
Deliverables:
Strategy, Branding, Web Design, Animation, UI, 3D
The mission to make financial investment accessible for all was not effectively reflected in Gather’s previous branding. The challenge was to develop an identity that would visually embody the trust, vibrancy, and approachability that Gather strives for, while also appealing to investors and a diverse audience in the competitive fintech sector.
The new identity is based around a minimalistic and elegant visual identity that seeks to simplify the complexity of financial investment and remove unnecessary barriers. This was enhanced with a palette of vibrant greens to symbolise trust, stability, and financial growth, reflecting the inclusivity and friendliness of the platform. A Gather Coin was created and animated in 3D to add to a sense of legitimacy and playfulness.
The new brand identity successfully transformed Gather’s market presence, reinforcing their mission of making financial investment accessible to all. As a result, Gather is now positioned as a leader in inclusive financial investment, with a brand identity that truly reflects their values and commitment to making investment accessible for everyone.
