Category:
Luxury, Hospitality
Location:
London, UK
Deliverables:
Art Direction, Branding, Web Design
The challenge in rebranding ONDA was to evolve the brand into a contemporary and sophisticated identity that would blend modern luxury sensibilities with established timeless elegance.
I developed a visual identity that seamlessly blended contemporary design with the established luxury aesthetic that ONDA's members expect. The updated identity focused on clean, modern lines and a refined colour palette that incorporated contrasting tones to evoke a sense of exclusivity and sophistication.
This was balanced with subtle, elegant accents that paid homage to the brand’s heritage, ensuring that the brand retained its connection to the tradition of luxury while also moving into a more modern era.
The typography was a critical element of the rebrand. I selected a font that was both contemporary and elegant, with minimalist yet sophisticated characteristics. This choice allowed the brand to communicate a sense of modern luxury while maintaining the timeless quality that is central to ONDA’s identity. The use of high-end, photography and a sleek, minimalistic logo further reinforced the brand’s updated aesthetic, creating a visual identity that is both luxurious and approachable.
The reimagined brand identity successfully positioned ONDA as a leader in the luxury membership space, appealing to both new and existing members. The modernised visual language resonated with a contemporary audience while still maintaining the classic luxury elements that their established clientele value.
The updated design exudes a sense of exclusivity and sophistication, perfectly aligning with ONDA’s offering of a world-class experience. This branding overhaul not only enhanced ONDA’s market presence but also strengthened their connection with its members, solidifying their reputation as a premier global luxury membership service. As a result, ONDA is now more relevant and appealing to a broader, more diverse audience while continuing to honor the timeless values of luxury and exclusivity.
